To #BeFierce is to consistently model the actions and positive characteristics of an empowering woman.
FIERCE: Female Icons Encouraging Real Concepts of Empowerment.
“I wasn’t always so sure of myself. [Laughs] I still have moments where I’m not, but I got tired of that feeling. At the end of the night, I’m the only one that has to deal with me, and I realized that fighting spirit that my grandmother had was in me. I grew up around matriarchs and strong women who stepped up and provided for the family when the men weren’t there. They were leaders. Being surrounded by women like that, I knew it was in my blood to be the same way.” — Janelle Monáe, Vibe, March 2015